Beauty Tip Vloggers on YouTube.com

Perusing through the mystic land of popular culture this evening, I stumbled upon (not website) this channel on YouTube.com called "Beauty Tip #1: Smile". My first reaction was

"Oh! A YouTube channel title with a positive message. Super corny but probably geared towards younger teenage girls... perhaps it is a vlog channel that promotes healthy body image for young girls. Maybe it is something that LUST would be down with..."

*click*frown*

My rambling thoughts were quickly discarded when I found yet another one of those make-up tutorial viral videos. I say another because they are all over YouTube.com.... I mean all over. This one channel with the deceivingly positive title is only ONE of these idiotic channels. We're talking different celebrity looks, eye shadowing based on the holiday, there's even a whole collection of videos of how to do the "Snooki Bump It" hair do (Snooki is a "real girl" from MTV's Jersey Shore...and I know I've made more than one Jersey Shore reference so just you wait when I post my rants about that shit. Vomit.)

[And when one person came up with the "genius" idea to intersect YouTube.com and the beauty industry, a bunch of other bimbos thought "OMG! I wanna be, like, a YouTube sensation! I can go into modeling....fuck yeah!" That is why they call it viral videos....like a fucking virus...almost as bad as Chlamydia on the UC Santa Barbara campus....]

At any rate, my question here people, why....DEAR FUCKING LORD, WHHHHHY are these videos getting more than 50,000 hits each...EACH! Not just the channel, but each ten minute video! This one video entitled "Valentines Day Smokey Eye" has over 75,000 hits and it's only the first of the month! In the related video section there was a whole slew of Valentines makeup tutorials by the same girl - Valentines Bedroom Eyes, Valentines Kiss Me Lips, Valentines Curly Up Do, Valentines Bed Head Hair, Valentines Glittery Purple Eye......

You get the point.

My main retaliation to that is if you have a Valetine, a sweetheart, a person you are guaranteed to have sex with on the evening of February 14th... why do you feel the need to floss yourself up when it's all just going to sweat down your face when the clock strikes midnight?

Breakdown: Who is on YouTube.com the most? Internet savvy youth. The younger you are, the more internet savvy and obsessed you are. So who do you think are making up a majority of those views? The primitive target audience: pre-teen girls. Does the average American pre-teen girl have positive body image? No. They are the ones using their computers more than they use their reflection to put on make up.

And also, don't get me wrong.... all of us ladies are guilty of putting on make up. There are times when I CAKE on the make up, usually when I'm feeling shitty about myself (go figure). But that claim right there furthers my point- I put on make up when I'm having a bad day or don't feel good about the way I look, which is the exact attitude the beauty industry is targeting towards. The internet is an interactive media-to-self tool and has become intensely essential to the beauty industry. Now the beauty industry can sell you the look, the product, and with the help of these viral videos even show a detailed how-to explanation of how-to make yourself look "perfect..."

So I just wanted to express my views and explore your reactions of this internet phenomena known as make up vloggers. (for those of you who do not know internet slang, vlog = video blog) Below is the link to the channel I first mentioned, and I also included some up in the video clip reel.

Notice how different her eyes look BEFORE the makeup goes on